Deshea Townsend and Jerome Bettis were Pittsburgh Steelers teammates for eight seasons, culminating in a Super Bowl XL win over the Seattle Seahawks in Detroit. Bettis retired after that game into a career in the media. Townsend played through 2010 and then moved into coaching, serving as the Arizona Cardinals' assistant defensive backs coach from 2011-12, and as Mississippi State's cornerbacks coach since 2013.
Townsend brought in his old teammate to give a talk to his current team about what it means to be a champion. Good stuff here.