Video: Texas A&M knows how to use a sell a big win on social media

Whenever Texas A&M wins a big game, the folks running the Aggies' social media accounts know how to bottle up the behind-the-scenes jubilee and sell it like a shot of Five Hour Energy.

Following last night's 38-17 win over Arizona State, Kevin Sumlin's post-game address, praising the offense, defense and special teams, culminated in what amounted to a most pit of sweat and cold water.

If your program is not doing stuff like this after big wins by now, it's time to change that. To see A&M's strategy behind its social media accounts, read our interview with AggieFBLife proprietor Ivan Licon.