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Video: The Dog Inside Us - "If you don't have it, you'll be exposed"

Maybe it's pure coincidence that ESPN's College GameDay made the decision to head to James Madison a few days after we published our article highlighting their explosive offense and young staff. Or, perhaps it's not a coincidence at all.

Either way, the buzz on campus at James Madison is at its highest point in years with Richmond (FCS - VA) coming to town this weekend, which prompted their video assistant to put together this video about "Dog Inside Us"

"You look at all the greats; Deion, Jerry, Walter, all of 'em. They all got that dog in 'em." the narrator says.

"The dog inside is what drives you to finish. That dog drives you to dominate your opponent. When it's one-on-one in the hole, or it's one-on-one with the ball in the air. That dog makes the play."

"Because in this game, the big dog wins. I'm not talking about size, I'm talking about the man with more heart. The man with more will. The man who simply refuses to lose."

"I promise you. I PROMISE you. If that dog ain't in you, son, you WILL be exposed."