In 2017, Purdue saw far and away the largest attendance increase in college football. Energized by the Jeff Brohm hire, the Boilermakers saw their average gate jump from 34,451 fans per game to 47,884 -- a jump of 13,433 fans that was a 39 percent year-over-year increase and a leap 45 percent larger than the second-largest increase school, Akron, whose crowds grew by 9,232 fans.
Brohm and staff rewarded Purdue fans' excitement by turning in a 7-6 record, a 4-win increase from 2016, that was capped by a win over Arizona in the Foster Farms Bowl -- Purdue's first bowl win over a Power 5 opponent since 2002.
The Purdue administration is looking to build on that best-in-the-nation attendance increase by launching an ad campaign ahead of the Boilers' Aug. 30 opener against Northwestern, so they turned to Brohm and staff as their pitchmen.
Here's Brohm himself.
And co-defensive coordinator/linebackers coach Nick Holt.
And co-offensive coordinator/wide receivers coach Jamarcus Shepherd.