On Wednesday, Boise State sold the naming rights to Bronco Stadium, re-branding the House of the Blue Turf as Albertson's Stadium at a price of $12.5 million over the next 15 years.
As far as naming rights deals go, thats.... right in the middle. Of the 13 FBS schools with naming rights agreements whose contracts are public information (Wake Forest and Western Kentucky also have naming rights contracts, but terms have not been publicly disclosed) Boise State's $833,333 annual payout ranks sixth.
In today's market, the average naming rights payout settles right around $1 million a year. There doesn't appear much of a rhyme or reason as to who ranks where, with North Texas ranking above Texas Tech, Rutgers checking in one spot below Akron, and new ACC member Louisville bringing up the rear at just below $300,000 a year.
Below is a ranking of the 13 publicly-available naming rights agreements in college football. College teams playing in NFL stadiums (South Florida, Miami, Pittsburgh, etc.) are not included. The New York Mets' $20 million annual payout for Citi Field is the richest naming rights deal in North American sports.
All information courtesy of the Idaho Statesman.
TCF Bank Stadium
Kabam Field at Cal Memorial Stadium
Bright House Networks Stadium
Capital One Field at Byrd Stadium
Jones AT&T Stadium
InfoCision Stadium-Summa Field
High Point Solutions Stadium
CEO Group Stadium
Centennial Bank Stadium
Papa John's Cardinal Stadium
* - As multiple Twitter followers have pointed out, Carrier's naming rights agreement with Syracuse is more of a one-time gift than a sponsorship.