Publish date:

Who gets what? Breaking down every naming rights deal in FBS

On Wednesday, Boise State sold the naming rights to Bronco Stadium, re-branding the House of the Blue Turf as Albertson's Stadium at a price of $12.5 million over the next 15 years. 

As far as naming rights deals go, thats.... right in the middle. Of the 13 FBS schools with naming rights agreements whose contracts are public information (Wake Forest and Western Kentucky also have naming rights contracts, but terms have not been publicly disclosed) Boise State's $833,333 annual payout ranks sixth.

In today's market, the average naming rights payout settles right around $1 million a year. There doesn't appear much of a rhyme or reason as to who ranks where, with North Texas ranking above Texas Tech, Rutgers checking in one spot below Akron, and new ACC member Louisville bringing up the rear at just below $300,000 a year. 

Below is a ranking of the 13 publicly-available naming rights agreements in college football. College teams playing in NFL stadiums (South Florida, Miami, Pittsburgh, etc.) are not included. The New York Mets' $20 million annual payout for Citi Field is the richest naming rights deal in North American sports. 

All information courtesy of the Idaho Statesman

School

Stadium

Annual Payout

Runs Through

Minnesota

TCF Bank Stadium

$1.4 million

2033

California

Kabam Field at Cal Memorial Stadium 

$1.2 million

2028

Central Florida 

Bright House Networks Stadium

$1 million

2021

North Texas

Apogee Stadium

$1 million

2030

Boise State

Albertson's Stadium

$833,333

2028

Maryland

Capital One Field at Byrd Stadium

$800,000

2030

Texas Tech

Jones AT&T Stadium

$800,000

2020

Akron

InfoCision Stadium-Summa Field

$750,000

2028

Rutgers

High Point Solutions Stadium

$650,000

2021

Florida Atlantic

CEO Group Stadium

$500,000

2024

Arkansas State 

Centennial Bank Stadium

$333,333

2027

Louisville

Papa John's Cardinal Stadium

$288,461

2039

Syracuse

Carrier Dome

$2.75 million*

Eternity

* - As multiple Twitter followers have pointed out, Carrier's naming rights agreement with Syracuse is more of a one-time gift than a sponsorship.