The Rutgers "R" is a college football icon that represents one of football's oldest traditions.
Here, in this video released by Rutgers, the program talks about what that "R" means to so many people, and offers up a reminder of the rich legacy behind Rutgers football.
"So now, when you hear the roar of a Saturday crowd. Whenever you see the scarlet 'R' lit among the streets, or displayed proudly on the chest of our closest friends or family cheering us on as we march into our battlefield to chants of 'ten strong,' know that it was forged through centuries of hard work. sweat and determination."
"Sure, it might be just a letter, but it's our letter."
Ash and his staff have done a great job with promotional stuff like this since their arrival on campus, and it will be interesting to see if that translates to results come this fall, and the falls to come.