Few programs have done as great of a job with their branding as Oregon has, especially over the last decade or so in particular.
Oregon's "O" is among the most iconic logos in all of athletics, but very few know the story behind it.
Did you know iconic "O" logo isn't even 25 years old, and tells a story of football's origins on campus at Hayward Field, which started off as a cow pasture before being the place that would host football games for 47 years?
During a recent workout, players were brought to Hayward Field and heard the compelling story and history behind the "O" on all their gear.
As someone obsessed with branding and the stories that can be told through it, this was highly enjoyable.