nike-under-armour-adidas

Update: With news breaking Tuesday morning of UCLA’s 15-year, $280 million contract to leave Adidas for Under Armour, these numbers have been updated.

In keeping with springtime tradition, FootballScoop has updated its annual survey of FBS apparel contracts. Not much has changed year over year, but in tracking the industry’s yearly movements are able to chronicle the shifting sands of time grain by grain.

Nike, clearly, is the far-and-away leader in the industry. The Swoosh has won back Michigan and Tennessee in recent years while fending off competition to retain Texas and Ohio State. In total, 74 of 128 (57.8%) of FBS programs are aligned with Nike and, equally important, Nike holds a majority or plurality in six of the 10 FBS conferences and all five Power Five leagues. In fact, 44 of the 65 Power Five programs — a hair over two-thirds — take the field each Saturday in swooshes.

Adidas once held a compact but impactful bloc of Midwestern power programs — stretching from Michigan to Indiana and Notre Dame, up to Wisconsin and then down to Nebraska and Kansas. Half of that group is now gone: Michigan to Nike, Notre Dame and Wisconsin to Under Armour. The Three Stripes still cherry picks at the highest level — they pulled Arizona State and Miami away from Nike in recent years — but have mostly become bargain shoppers. Of the 28 FBS programs aligned with Adidas (21.8%), 17 are in Conference USA, the MAC (I’m including UMass in that number) or the Sun Belt.

Under Armour has shrewdly expanded from its base of Maryland, Texas Tech, Auburn and South Carolina, spreading its wings to 21 FBS programs (16.4%) and eight of the 10 FBS leagues. UA has added Cincinnati, Wisconsin and California of late and on Tuesday paired Notre Dame with UCLA among blue blood programs. Among that group, all but California was yanked away from Adidas, allowing UA to pass Adidas for second place in the Power 5 population. All this while passing Adidas as America’s No. 2 sportswear brand and signing Steph Curry as its signature NBA endorser while Adidas is stuck with Derrick Rose and James Harden. Quite a winning streak Kevin Plank is on.

Finally, Russell Athletic continues to hang around in FBS with its group of four programs — Georgia Tech, Ohio Southern Miss and Western Kentucky.

Total FBS Breakdown
Nike – 74 (57.8%)
Adidas – 28 (21.8%)
Under Armour – 21 (16.4%)
Russell Athletic – 4 (3.1%)

Power 5 Breakdown
Nike – 44 (67.7%)
Under Armour – 11 (16.9%)
Adidas – 9 (13.8%)
Russell Athletic – 1 (1.5%)

American
Central Florida – Nike
Cincinnati – Under Armour
Connecticut – Nike
East Carolina – Adidas
Houston – Nike
Memphis – Nike
Navy – Under Armour
South Florida – Under Armour
SMU – Nike
Temple – Under Armour
Tulane – Nike
Tulsa – Adidas
BREAKDOWN: Nike 6 (50%), Under Armour 4 (33.3%), Adidas 2 (16.7%)

ACC
Boston College – Under Armour
Clemson – Nike
Duke – Nike
Florida State – Nike
Georgia Tech – Russell Athletic
Louisville – Adidas
Miami – Adidas
North Carolina – Nike
N.C. State – Adidas
Pittsburgh – Nike
Syracuse – Nike
Virginia – Nike
Virginia Tech – Nike
Wake Forest – Nike
BREAKDOWN: Nike 9 (64.3%), Adidas 3 (21.4%), Under Armour 1 (7.1%), Russell Athletic 1 (7.1%)

Big Ten
Illinois – Nike
Indiana – Adidas
Iowa – Nike
Maryland – Under Armour
Michigan – Nike
Michigan State – Nike
Minnesota – Nike
Nebraska – Adidas
Northwestern – Under Armour
Ohio State – Nike
Penn State – Nike
Purdue – Nike
Rutgers – Nike
Wisconsin – Under Armour
BREAKDOWN: Nike 9 (64.3%), Under Armour 3 (21.4%), Adidas 2 (14.3%)

Big 12
Baylor – Nike
Iowa State – Nike
Kansas – Adidas
Kansas State – Nike
Oklahoma – Nike
Oklahoma State – Nike
Texas – Nike
TCU – Nike
Texas Tech – Under Armour
West Virginia – Nike
BREAKDOWN: Nike 8 (80%), Adidas 1 (10%), Under Armour 1 (10%)

Conference USA
Charlotte – Nike
Florida Atlantic – Adidas
Florida International – Adidas
Louisiana Tech – Adidas
Marshall – Nike
Middle Tennessee – Nike
North Texas – Nike
Old Dominion – Under Armour
Rice – Adidas
Southern Miss – Russell Athletic
UTEP – Nike
UTSA – Adidas
Western Kentucky – Russell Athletic
BREAKDOWN: Adidas 5 (38.5%), Nike 5 (38.5%), Russell Athletic 2 (15.4%), Under Armour 1 (7.7%)

Independents
Army – Nike
BYU – Nike
Massachusetts – Adidas
Notre Dame – Under Armour
BREAKDOWN: Nike 2 (50%), Adidas 1 (50%), Under Armour 1 (50%)

MAC
Akron – Adidas
Ball State – Nike
Bowling Green – Nike
Buffalo – Nike
Central Michigan – Adidas
Eastern Michigan – Adidas
Kent State – Under Armour
Miami (Ohio) – Adidas
Northern Illinois – Adidas
Ohio – Russell Athletic
Toledo – Under Armour
Western Michigan – Adidas
BREAKDOWN: Adidas 6 (50%), Nike 3 (25%), Under Armour 2 (16.7%), Russell Athletic 1 (8.3%),

Mountain West
Air Force – Nike
Boise State – Nike
Colorado State – Under Armour
Fresno State – Nike
Hawaii – Under Armour
Nevada – Nike
New Mexico – Nike
San Diego State – Nike
San Jose State – Nike
UNLV – Nike
Utah State – Nike
Wyoming – Nike
BREAKDOWN: Nike 10 (83.3%), Under Armour 2 (16.7%)

Pac-12
Arizona – Nike
Arizona State – Adidas
California – Under Armour
Colorado – Nike
Oregon – Nike
Oregon State – Nike
Stanford – Nike
UCLA – Adidas Under Armour
USC – Nike
Utah – Under Armour
Washington – Nike
Washington State – Nike
BREAKDOWN: Nike 8 (66.7%),Under Armour 3 (25%), Adidas 1 (8.3%)

SEC
Alabama – Nike
Arkansas – Nike
Auburn – Under Armour
Florida – Nike
Georgia – Nike
Kentucky – Nike
LSU – Nike
Mississippi State – Adidas
Missouri – Nike
Ole Miss – Nike
South Carolina – Under Armour
Tennessee – Nike
Texas A&M – Adidas
Vanderbilt – Nike
BREAKDOWN: Nike 10 (71.4%), Adidas 2 (14.3%), Under Armour 2 (14.3%)

Sun Belt
Appalachian State – Nike
Arkansas State – Adidas
Georgia Southern – Adidas
Georgia State – Nike
Idaho – Nike
Louisiana-Lafayette – Adidas
Louisiana-Monroe – Adidas
New Mexico State – Under Armour
South Alabama – Nike
Texas State – Adidas
Troy – Adidas
BREAKDOWN: Adidas 6 (54.5%), Nike 4 (36.4%), Under Armour 1 (9.1%)

Did we miss anything? Let us know @zach_barnett on Twitter.