Tom Herman was hired to return Texas to the national elite. That is still a work in progress on the field, but the Longhorns immediately vaulted to the best of the best upon his hiring in the realms of marketing and branding.
This video is an example why.
In one minute, Texas takes a possible recruit on a tour of Austin with a level of quality that matches anything Hollywood can produce.
Austin, Texas. #ThisIsTexas#HookEmpic.twitter.com/UivLdIKmd4
— Texas Football (@TexasFootball) October 1, 2017
Like every other college coach, Herman is betting that videos like this will help attract the recruits that will the Texas product on the field as good as the sales pitch to get them to Austin in the first place.