It's Business 101 at the minor league sports level that to attract attention, you have to go a step beyond what the major leagues are willing or able to do. Lord knows, the NFL minor leagues have tried.
While plenty of those innovations merit further consideration, here's the real innovation that the audience wants to see in the NFL and college football.
As the New Orleans Breakers mounted a game-winning drive against the Houston Gamblers, the USFL -- thanks to our friends at CoachComm -- took us inside the inside. We get to hear everything head coach Larry Fedora and offensive coordinator Noel Mazzone said as quarterback Kyle Sloter guided the New Orleans offense 56 yards in 32 seconds to secure the 23-16 win.
What we see here is live NBC audio interspersed with images and audio collected that didn't make the broadcast. It's similar to what Showtime gives us on Inside the NFL, but I can't recall ever hearing a play call as it rolls off the coordinator's lips.
If the NFL or a college conference ever peel back the curtain to this degree -- especially to a point where it's shown live or semi-live on the TV broadcast -- football will reach a level beyond must-see TV.