There was once a time when Reebok was a giant of the college apparel industry. That brand is now extinct, and another one is on its way to joining them.
Now in its fourth year, FootballScoop's Who Wears What study is an exercise that tracks changes in the college apparel industry, changes that often seem microscopic on a year-to-year basis but, over the course of time, will monitor the shifting sands of the industry.
For instance, last year's news highlighted the Under Armour's passing of Adidas. Evidence of that? We wrote that Adidas was "stuck with" James Harden. Now? That arrangement seems quite different.
In 2017, we have seen the near complete removal of Russell Athletic from the landscape. The Bowling Green, Ky.,-based brand was already hanging on by a thread in FBS, and that thread has been cut down to a single piece of twine. Ohio jumped ship. Georgia Tech announced plans to do at its next available opportunity. Even hometown team Western Kentucky left the brand, soon leaving Southern Miss as Russell's only brand ambassador in FBS. And with that, it figures the Golden Eagles will soon jump ship as well.
Elsewhere, Nike remains the king of the major college football landscape. Adidas and Under Armour have carved out their respective territories, but it remains Nike's countryside. The Swoosh owns 67.7 percent of the Power 5 contracts, claims primacy in every Power 5 league -- 18 of the 24 available schools in the SEC and Big 12 wear Nike -- and outfits 14 of the last 15 national champions, including all 12 teams to ever reach the College Football Playoff.
Total FBS Breakdown
Nike - 73 (56.2%)
Adidas - 32 (24.6%)
Under Armour - 23 (17.7%)
Russell Athletic - 2 (1.5%)
Power 5 Breakdown
Nike - 43 (66.2%)
Under Armour - 11 (16.9%)
Adidas - 10 (15.4%)
Russell Athletic - 1 (1.5%)
American
Central Florida - Nike
Cincinnati - Under Armour
Connecticut - Nike
East Carolina - Adidas
Houston - Nike
Memphis - Nike
Navy - Under Armour
South Florida - Under Armour
SMU - Nike
Temple - Under Armour
Tulane - Nike
Tulsa - Adidas
BREAKDOWN: Nike 6 (50%), Under Armour 4 (33.3%), Adidas 2 (16.7%)
ACC
Boston College – Under Armour
Clemson – Nike
Duke – Nike
Florida State – Nike
Georgia Tech – Russell Athletic
Louisville – Adidas
Miami – Adidas
North Carolina – Nike (Jordan Brand)
N.C. State – Adidas
Pittsburgh – Nike
Syracuse – Nike
Virginia – Nike
Virginia Tech – Nike
Wake Forest – Nike
BREAKDOWN: Nike 9 (64.3%), Adidas 3 (21.4%), Under Armour 1 (7.1%), Russell Athletic 1 (7.1%)
Big Ten
Illinois – Nike
Indiana – Adidas
Iowa – Nike
Maryland – Under Armour
Michigan – Nike (Jordan Brand)
Michigan State – Nike
Minnesota – Nike
Nebraska – Adidas
Northwestern – Under Armour
Ohio State – Nike
Penn State – Nike
Purdue – Nike
Rutgers – Adidas
Wisconsin – Under Armour
BREAKDOWN: Nike 8 (57.1%), Adidas 3 (21.4%), Under Armour 3 (21.4%)
Big 12
Baylor – Nike
Iowa State – Nike
Kansas – Adidas
Kansas State – Nike
Oklahoma – Nike
Oklahoma State – Nike
Texas – Nike
TCU – Nike
Texas Tech – Under Armour
West Virginia – Nike
BREAKDOWN: Nike 8 (80%), Adidas 1 (10%), Under Armour 1 (10%)
Conference USA
Charlotte - Nike
Florida Atlantic - Adidas
Florida International - Adidas
Louisiana Tech - Adidas
Marshall - Nike
Middle Tennessee - Nike
North Texas - Nike
Old Dominion - Under Armour
Rice - Adidas
Southern Miss - Russell Athletic
UAB - Under Armour
UTEP - Nike
UTSA - Adidas
Western Kentucky - Nike
BREAKDOWN: Nike 6 (42.9%), Adidas 5 (35.7%), Under Armour 2 (14.3%), Russell Athletic 1 (7.1%)
Independents
Army - Nike
BYU - Nike
Massachusetts - Adidas
Notre Dame - Under Armour
BREAKDOWN: Nike 2 (50%), Adidas 1 (50%), Under Armour 1 (50%)
MAC
Akron - Adidas
Ball State - Nike
Bowling Green - Nike
Buffalo - Nike
Central Michigan - Adidas
Eastern Michigan - Adidas
Kent State - Under Armour
Miami (Ohio) - Adidas
Northern Illinois - Adidas
Ohio - Adidas
Toledo - Nike
Western Michigan - Adidas
BREAKDOWN: Adidas 7 (58.3%), Nike 4 (33.3%), Under Armour 1 (8.3%)
Mountain West
Air Force - Nike
Boise State - Nike
Colorado State - Under Armour
Fresno State - Nike
Hawaii - Under Armour
Nevada - Nike
New Mexico - Nike
San Diego State - Nike
San Jose State - Adidas
UNLV - Nike
Utah State - Nike
Wyoming - Nike
BREAKDOWN: Nike 9 (75%), Under Armour 2 (16.7%), Adidas 1 (8.3%)
Pac-12
Arizona – Nike
Arizona State – Adidas
California – Under Armour
Colorado – Nike
Oregon – Nike
Oregon State – Nike
Stanford – Nike
UCLA – Under Armour
USC – Nike
Utah – Under Armour
Washington – Nike
Washington State – Nike
BREAKDOWN: Nike 8 (66.7%), Under Armour 3 (25%), Adidas 1 (8.3%)
SEC
Alabama – Nike
Arkansas – Nike
Auburn – Under Armour
Florida – Nike
Georgia – Nike
Kentucky – Nike
LSU – Nike
Mississippi State – Adidas
Missouri – Nike
Ole Miss – Nike
South Carolina – Under Armour
Tennessee – Nike
Texas A&M – Adidas
Vanderbilt – Nike
BREAKDOWN: Nike 10 (71.4%), Adidas 2 (14.3%), Under Armour 2 (14.3%)
Sun Belt
Appalachian State - Nike
Arkansas State - Adidas
Coastal Carolina - Under Armour
Georgia Southern - Adidas
Georgia State - Under Armour
Idaho - Nike
Louisiana-Lafayette - Adidas
Louisiana-Monroe - Adidas
New Mexico State - Under Armour
South Alabama - Nike
Texas State - Adidas
Troy - Adidas
BREAKDOWN: Adidas 6 (50%), Nike 3 (25%), Under Armour 3 (25%)
Did we miss anything? Let us know @zach_barnett on Twitter.